Typography - Leaflet

Introduction:
In typography studies we are given out a final assignment which is creating a leaflet.

I have chosen 3R (reduce, reuse and recycle) as my subject. This is because I found that the problem of global warming becomes more and more serious. Another reason is because I think that people should know more about the information of this.

Here are the layouts of the leaflet. You can click on it to enlarge the image. Please don't hesitate to give me comments or suggestions to correct me if you think i did anything wrong. Your suggestions will be accepted thankfully.

This is the front cover of the leaflet.


This is the view when you open it. The white color part is actually an empty part.


This is the whole first face of the leaflet.


And this is the content part.

Concept
The concept of this leaflet is love. We have to love and save our earth before it is too late.

Rationale
While doing this leaflet, i would like to choose a san-serif font for it as i dun want the information has a too heavy feeling toward the readers. Thus the typeface that used for the content is Futura Black as based on the research i found that Futura typeface is based on strict geometric shapes, which give an overall effect of simplicity and clarity.

Look at the front cover you will see a pill with pink and light blue color and there is a plant inside it. The reason that i create this logo is to tell people that the cure to save our earth is make it green and we have do it together no matter who we are, what gender we are.

When you open the leaflet you will find that the lands and the ocean are actually apart from each other. I am trying to bring out the message that if we don't save our earth it will be covered by the ocean at the end when the icebergs melt.

In the first face of the leaflet I use the rope as an element to pull all the human to unity to save our earth together. As what you can see they are trying to pull in the lands inside the ocean-covered earth by using a love-shaped rope.

For the content part i use different color to separate different information. And there are three logos that i created to represent different subtitles which are Reduce, Reuse and Recycle to strengthen the visualization of the content. I also create a life ring as the bullet for the content to enhance the message of saving the earth.

Conclusion
After finished the leaflet, I found that the margin and gutter is very important in leaflet. At the same moment I found that the color scheme is very important too as it will affect the concept of the design.
In the other hand I have learnt how to manage the text body by adjusting kerning and line spacing to prevent type crime.